Seamless Integration of Dating Photo & Profile Writing Services into any Dating Website Via New API


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(PRWEB) January 23, 2009

Perfect Dating Profile (PDP) has simplified web integration of its dating photo shoot and profile writing services for dating site owners via a new API. Launched at the start of the company’s second year, the API enables the services to be integrated directly into any site, with the host earning commission for each sale generated. Once installed, users can perform a postcode search of over 250 nationwide dating photographers, place an order for a dating photo shoot or profile writing and make payment entirely on the host site. Completed order data is forwarded to PDP for fulfilment.

The benefits to the host are swift and straightforward set-up, and with no ongoing or installation costs, all revenue gained is pure profit. In addition, better profiles and more attractive photos on a site attracts new members, and for existing members, a more positive online dating experience leads to further referrals, and repeat subscriptions.

Taking full advantage of an unexploited gap in the UK market, the service has found favour with busy professionals who understand the need for a great first impression and perhaps just don’t know how to write a dating profile. After a successful first year, orders for photo shoots are just overtaking those for profiles at a ratio of 4:3, with a proportion opting for a complete overhaul by booking the two as a discounted package. The high numbers of photographers on the system means travel is kept to a minimum whilst still providing a good deal of choice.

The profile customer completes a carefully designed personality questionnaire, and multiple drafts of the work ensure total satisfaction and the development of a writing style that fits the client. Interestingly, around 75% of orders have been signed off to happy customers on delivery of the first draft, a good indication of the quality and popularity of the work.

At last September’s Internet Dating Conference (iDate, London 2008) response was extremely positive, with one of the major white label dating companies keen to add profile improvement services across their whole system, to be available to all partners. They specifically asked for a facility (API) to enable them to integrate the PDP services directly; the advantage of this, they felt, was that by not requiring customers to visit an external site to place a PDP order, the conversion rate would improve greatly.

For more information on the new API and how it can it can facilitate the seamless integration of photo shoot and dating profile writing into dating sites, or to view a demo or download the API documentation, please visit

About Perfect Dating Profile:

Perfect Dating Profile, launched in Jan 2007 is part of a group of dating sites created by Paul Benbow, the first of which is a speed dating business which was launched in 2003.


Paul Benbow – CEO

Tel: 0844 4154851

Mobile: 07970 903689