Officially Launches as Leading Online Personals Industry News Site


(PRWEB) February 10, 2005 officially launched today as the premier source for online personals news and industry information. The site lists breaking news on internet dating, social networking and business networking from all over the world. Industry executives, analysts and users are invited to comment on the listed news items. OPW is led by industry executive Mark Brooks. also lists online personals industry rankings, courtesy of Hitwise Competitive Intelligence. As more singles feel the bite of being single over the holidays and into the New Year, online personals leaders have been rallying for pole position in the competitive singles market.

Hitwise reports on industry rankings based on the number of website visits. Monthly data for January reports Yahoo Personals continuing to lead the way in the market, followed by Match, American Singles and eHarmony. WebDate had more visits than either Friendster and FriendFinder and moved to the 5th ranked most visited online personals site. MSN leapfrogged into 11th place. moved up two spots to take 12th place.

Sites focusing on personality profiling are holding firmly onto their positions in the market; eHarmony is the leader among personality profiling websites, followed by True and PerfectMatch.

Other popular sites with very specific targeting are seemingly etched into strong market positions. Sites focusing on religion are very established. JDate appears to be the most popular religion specific dating site – in top spot for the month of January, followed by BigChurch, ChristianMingle and ChristianCafe.

Editor, Mark Brooks, has been involved in the online personals industry since 1998 when he launched as Silicon Valley’s social activities club for young professionals. He subsequently helped launch one of the first personality profiling sites which was acquired by EZBoard. Mark went on to work with the CEO/Founders of leading sites Friendster, FriendFinder and Cupid, guiding branding, marketing and acquisitions initiatives.

”Finding the right partner is the most important decision a person can make. Online personals sites hold great promise in helping us improve the quality of these decisions by various means. I hope to give greater visibility to the industry as a whole with OnlinePersonalsWatch,” stated Mr Brooks.

Note: Categories defined by OnlinePersonalsWatch.

About Online Personals Watch:

OnlinePersonalsWatch has no ads, no fluff, just raw news relevant to the online personals industry. Mark Brooks, the editor, is an online personals industry analyst and advocate. Mark previously worked with the CEO/Founders of Friendster, FriendFinder and

About Hitwise:

Hitwise is the world’s leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. More information about Hitwise is available at


Mark Brooks


cell: 408-828-6886

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