Merchandising & Web Optimization – retailers checkout investment priorities by Forrester Research, The State of Retailing Online 2009
Image by Matthieu Dejardins, eCommerce Activist
Illustration from the following post: Shopping Cart Improvement Study: Enhanced checkout flow & increasing the throughput of transactions.
More detailed shipping information (i.e. packaging deadline, shipping time & delivery date) is currently the main investment priority for 88% of retailers in the coming year.
Then, 67% of retailers said that they would focus on calculating the loaded cost (i.e. shipping, taxes & surcharges) of an order before the checkout.
Improvement to the Shopping Cart page redesign was also noted as a significant prerogative for 58% of retailers.
A small percentage of retailers reported taking on a more time-consuming, and thus more costly, set of initiatives such as single-screen checkout.