Counseling Professionals Find Good ROI in Online Advertising


New Orleans, LA (PRWEB) July 8, 2008

With the growth and popularity of the internet as a private, confidential place to turn to for health and wellness information, a market has also grown for mental health related services like family & marriage counseling. Many individuals seeking therapy have problems that are too difficult for them to share with people they are close to, so they turn to the internet as a referral source. Google is the most popular search engine in the US, and searches like “counseling,” “family counseling,” and “marriage counseling” have become very popular.

For family & marriage counselors to have a presence in the search engines, it is best to be listed in the most prominent therapist directories. Prudent questions to ask oneself are:

    Which ones show up at or near the top of the search results?
    How much do they charge for advertising?
    How many referrals will I need to get in order to make the advertising worthwhile?

In most cases, advertising in the top ranked web directories can be had for under per month, which makes them a good investment after one decent referral.

As with any form of advertising, it’s important to know what kind of ROI the media brings. For therapists, this means tracking referrals. The easiest way is to keep a log of new referrals and ask the new referral how they found out about your practice. The internet presents new and better ways to track referrals though. If therapists have their own website, they can track referral sources through statistical packages, like the free, “Google Analytics.” With Google Analytics, by installing some simple code on one’s web pages, it can be easy to see where the site’s visitors came from, and even which one of those visitors filled out a contact form to ask for an appointment.

Once therapists are setup with online advertising and the ability to track referrals in some form, it becomes easy to maximize investment in online advertising. By advertising on the internet, therapists make themselves accessible to a significant part of the population who might otherwise have difficulty finding professional counseling.

For information about getting listed in The Family & Marriage Counseling Directory, visit